{"id":8192,"date":"2024-04-25T08:10:15","date_gmt":"2024-04-25T02:40:15","guid":{"rendered":"https:\/\/nationalvani.com\/en\/?p=8192"},"modified":"2024-04-25T08:10:15","modified_gmt":"2024-04-25T02:40:15","slug":"bombardier-unveils-bold-new-brand-identity-worldwide-as-company-soars-toward-an-ambitious-future","status":"publish","type":"post","link":"https:\/\/nationalvani.com\/en\/bombardier-unveils-bold-new-brand-identity-worldwide-as-company-soars-toward-an-ambitious-future\/","title":{"rendered":"Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future"},"content":{"rendered":"<div class=\"natio-before-content\" style=\"margin-bottom: 12px;\" id=\"natio-1653506657\"><style>\r\n.ad {\r\n  display: block;\r\n  margin: 0 auto 12px;\r\n  width: 100%;\r\n  max-width: 640px;\r\n  border: 1px solid;\r\n} .ad-label {\r\n  display: block;\r\n  font-size: 11px;\r\n  font-weight: 700;\r\n  margin: 0 0 8px 0;\r\n  text-align: center;\r\n  letter-spacing: 2px;\r\n  opacity: 0.5;\r\n}\r\n<\/style>\r\n<!-- <span class=\"ad-label\">ADVERTISEMENTS<\/span> -->\r\n<!-- <img class=\"ad\" src=\"\" alt=\"Ad\" \/> -->\r\n<!-- <img class=\"ad\" src=\"\" alt=\"Ad\" \/> -->\r\n<!-- <img class=\"ad\" src=\"\" alt=\"Ad\" \/> -->\r\n<\/div><section>\n<article>\n<ul style=\"text-align: justify;\" type=\"disc\">\n<li><em>A new logo celebrates the company\u2019s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company\u2019s heritage<\/em><\/li>\n<li><em>The employee value proposition \u201cwhere heart meets mastery\u201d focuses on Bombardier\u2019s talented people, celebrating the workforce\u2019s renowned passion, its incredible craftsmanship and profound technological expertise<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\" align=\"center\"><img decoding=\"async\" class=\"CToWUd a6T aligncenter\" tabindex=\"0\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYxV5iyhgamCy0JeUW_r95Gw2W0GEfK75NrOPTzho40eibdGJNcsNSfUfjgDyTrQJIumZjmc1e_FsFdrTH0Bs6aLKlmlw3WQ2iTnqfjekG3DMr3pHNHPmHBwd5g8Il1rD_bIJKdjoXjP1xtyIzbuhbxIJsdgA0qksfFsQKHf09Z-WEv_nnyrz89rqvv=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/Resource\/Download\/42ae3e16-0781-44ca-a524-24448b5b145e\/bombardier-global-8000-rebrand.png\" alt=\"Bombardier Global 8000 with Bombardier\u2019s new logo, the Mach.\" width=\"600\" height=\"406\" name=\"m_5595392855828966816_GNW_RichHtml_External_IMG\" data-bit=\"iit\" \/>MONTR\u00c9AL : Bombardier, the worldwide leader in business aviation, today unveiled a new brand identity anchored by the evolution of the company\u2019s logo. As Bombardier successfully moves forward as a company with a sole focus on designing, building and servicing the world\u2019s best business jets, the new brand identity will reinforce and propel the company\u2019s unique approach to its customers and stakeholders\u2014putting people at the center and instilling a one-of-a-kind sense of family.<\/p>\n<p style=\"text-align: justify;\">Bombardier has established itself as a world leader in business aviation building on the pillars of its smooth-flying business jet portfolio, freshly expanded worldwide service network and a successful, growing Bombardier Defense team. Throughout its industry-defining history, Bombardier has maintained its bold innovative spirit while remaining true to its entrepreneurial roots and family values. The new brand identity reflects the success of Bombardier\u2019s passionate and talented teams, who set the standard when it comes to delivering the highest performing jets and world-class service to their clients around the world.<\/p>\n<p style=\"text-align: justify;\">\u201cToday is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,\u201d said \u00c9ric Martel, President and CEO, Bombardier. \u201cOur clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of \u2018like family\u2019 comes back time and again as a true differentiator.&#8221;\u00a0Martel added: \u201cFinally, Bombardier would not be where it is today without the best people. They are true masters of their craft, bridging some of the world\u2019s most complex technology with a highly personal and passionate approach to aircraft interior artistry, defense modifications, 24-7 services and much more. Our new company brand honours these highest standards our people themselves have set for our industry.\u201d<\/p>\n<p style=\"text-align: justify;\"><strong>A new logo, inspired by innovation and heritage-<\/strong><\/p>\n<p style=\"text-align: justify;\">The new Bombardier logo celebrates the company\u2019s successful shift toward building, designing, servicing and modifying the world\u2019s best jets. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier\u2014an ode to the ambition and innovative spirit of Bombardier\u2019s talented people\u2014while the strokes of wind over an aircraft reference the company\u2019s deeply rooted heritage and the\u00a0<em>Learjet\u00a0<\/em>brand\u2019s storied winglet iconography.<\/p>\n<p style=\"text-align: justify;\">\u201cThis evolved brand is a catalyst for Bombardier to differentiate itself as a global leader, not just amongst aerospace and defense peers, but proudly with the world\u2019s leading inspirational brands,\u201d said \u00c8ve Laurier, Vice President, Communications, Marketing and Public Affairs, Bombardier. \u201cOur brand has been crafted to coherently tie notions of our heritage and precision-driven engineering. The brand describes our future, in which we will express a heightened sophistication of our technology, how our employees master their craft and, above all, the customer experience.\u201d<\/p>\n<p style=\"text-align: justify;\">Laurier added: \u201cBombardier\u2019s new impactful logo echoes the pride and passion we all have for our industry and will further be supported by a suite of evocative imagery featuring Bombardier\u2019s own team members at the peak of their respective craft. Their work to elevate performance and sustainability in business aviation, services and defense continues to redefine the industry.\u201d Fusing technology with the notions of customer experience and sophistication is further reflected in the bespoke typeface leveraged by the new logo. The typeface is both modern and refined with subtle serifs that connect to the language of the symbol and highlight Bombardier\u2019s passion for precision.<\/p>\n<p style=\"text-align: justify;\"><strong>Forward-looking, forward-thinking-<\/strong><\/p>\n<p style=\"text-align: justify;\">The\u00a0<em>Bombardier Global 8000*<\/em>\u00a0aircraft is a key example of this. This \u201cflagship of a new era\u201d is set to enter service in the second half of 2025<sup>(1)<\/sup> as the ultimate all-in-one jet, delivering the fastest speed, longest range and the smoothest ride in the industry. In parallel, Bombardier has further taken the lead on the future of aircraft design with the EcoJet research project, a groundbreaking initiative that leverages the blended-wing-body aircraft configuration to reduce emissions by up to 50%.<\/p>\n<p style=\"text-align: justify;\">Bombardier Defense will also carry forward its mission as a flexible and reliable ally to worldwide governments and militaries. The group will continue operating under the Bombardier Defense flag, offering innovative capabilities equipped on aircraft such as the\u00a0<em>Bombardier Global 6500<\/em>, which are changing what is possible in the surveillance, reconnaissance and multi-mission spaces, and more.\u00a0 <em>News Source :GLOBE NEWSWIRE &amp; Bombardier<\/em><\/p>\n<\/article>\n<\/section>\n<div class=\"natio-after-content\" style=\"margin-bottom: 12px;\" id=\"natio-2351047708\"><style>\r\n.ad {\r\n  display: block;\r\n  margin: 0 auto 12px;\r\n  width: 100%;\r\n  max-width: 640px;\r\n  border: 1px solid;\r\n} .ad-label {\r\n  display: block;\r\n  font-size: 11px;\r\n  font-weight: 700;\r\n  margin: 0 0 8px 0;\r\n  text-align: center;\r\n  letter-spacing: 2px;\r\n  opacity: 0.5;\r\n}\r\n<\/style>\r\n<!-- <span class=\"ad-label\">ADVERTISEMENTS<\/span> -->\r\n<!-- <img class=\"ad\" src=\"\" alt=\"Ad\" \/> -->\r\n<!-- <img class=\"ad\" src=\"\" alt=\"Ad\" \/> -->\r\n\r\n<!-- [masterslider id=\"4\"]  SliderAds --><\/div>","protected":false},"excerpt":{"rendered":"<p>A new logo celebrates the company\u2019s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company\u2019s heritage The employee value proposition \u201cwhere heart meets mastery\u201d focuses on Bombardier\u2019s talented people, celebrating the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":8193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,16],"tags":[1634,1048],"class_list":["post-8192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-national","category-world-news","tag-bombardier","tag-business"],"_links":{"self":[{"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/posts\/8192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/comments?post=8192"}],"version-history":[{"count":1,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/posts\/8192\/revisions"}],"predecessor-version":[{"id":8194,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/posts\/8192\/revisions\/8194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/media\/8193"}],"wp:attachment":[{"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/media?parent=8192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/categories?post=8192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalvani.com\/en\/wp-json\/wp\/v2\/tags?post=8192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}